Globe Telecom is cementing its leadership in digital services by focusing on enriching its mobile data content amid customers’ growing propensity for multimedia applications on their devices. This, in turn, is expected to underpin the company’s mobile data revenue growth over the short and long- term period.
Globe has so far partnered with Google, Facebook, Viber, Spotify, NBA and Hooq to structure offerings that are relevant to its customers and further seed mobile data adoption. “With these partnerships, we have built a suite of offers that provide the best mobile experience. We likewise endeavor to offer the best music and best sports experience to our customers, leveraging on our alliances with Spotify and the NBA,” emphasized Horan. Globe has also partnered with Wattpad to deliver access to crowd-sourced content to its customers. It also launched last year PisoMall, which allows customers to watch and stream snack-size videos for P1.
According to Horan, sustained demand for mobile data services is a key driver for growth in 2015, amid growing affordability of a variety of smartphones in the market.
Globe registered its best year ever in 2014, as it booked a core net profit growth of 25% to P14.5 billion from P11.6 billion in the year earlier as consolidated revenues reached an all-time high of P99 billion, a robust 9% rise from a year earlier. The company’s solid performance last year was driven by sustained demand for data and internet connectivity across mobile, broadband and fixed line data services and proof of its successful transformation and customer-centric strategies.
Horan said revenue growth will also draw support from the continuing network upgrade and expansion of its LTE TDD and LTE-FDD footprint. To enhance its wireless network infrastructure, Globe is currently in the process of activating more than 4,300 cell sites with the LTE-TDD and LTE-FDD ultra broadband access technologies for a more pervasive LTE coverage to ensure reliable and fast mobile internet service for its customers.
