SPANISH jewelry brand Uno de 50 has opened its fifth store in the country, this one at the Ground Level of The SM Store in SM City Cebu. The brand, which set up its first store in Southeast Asia in partnership with the SM Retail Group last year at SM Aura Premier brings in its artisanal jewelry to the Queen City of the South.
Known for its creativity, unique style and bold spirit, this 100 percent handcrafted jewelry brand will add excitement to Cebu’s fashionable set.
“I feel it’s a total success story, a brand achievement I can be proud of,” says Uno de 50 President and CEO Jose Azullay on the opening of their first store in the region and their partnership with SM Retail.
He goes on to say, “We started out in Europe because we are a Spanish brand, and European market was a natural place for us to grow. In America, the acceptance of Uno de 50 has been fantastic right from the beginning.
“And with regard to Southeast Asia, it’s a region with a red-hot retail industry, and in the specific case of the Philippines, three key factors converge in our decision to enter the market. First, it is a big market with a growth trend in fashion consumption; second, a brand with a difference like ours has a considerable niche there; thirdly, we have the best possible partner in the country, the SM Retail Group.”
Uno de 50 is a brand for dynamic, cosmopolitan people who follow fashion trends. It is for those in search for something original, different and exclusive.
What sets it apart is its artisan process. The crafting technique is one of the pillars of the Uno de 50 philosophy. The creation of each piece involves a process that is unique in the world of jewelry-making today.
From the initial sketch it goes through the processes of carving, etching and manual refinement to the finished product, all are done by experts in workshops in Madrid, Spain, the site of the brand’s main offices.
The common denominator for all items is the use of metal alloy with the ability to bring the brand’s exclusive designs to life, giving each piece that very special handmade texture. Once they have been crafted, the pieces are silver-plated, and then undergo an exhaustive quality control, culminating in the assembly of rings, necklaces, bracelets, earrings and watches that combine metal with leather, resin, glass, and other materials.
Founded in the late 1990’s by a group of Spanish designers who resolved to establish a brand of fashion jewelry and accessories that would break all existing molds, Uno de 50 is a brand steeped in a spirit of craftsmanship, as well as exclusivity through design and quality.
The brand started out the original and exclusive philosophy of creating only 50 units of each design, after which Uno de 50 was named. This unorthodox approach proved to be a great success.
Over time, Uno de 50’s production and quality has grown although the name has remained in order to remind the company that the quality and exclusiveness of the first piece are the first priority.
Today, Uno de 50 has 501 of its own shops in Spain and over 25 abroad in some of the world’s top fashion capitals—New York, Miami, Las Vegas, Paris, Milan, Rome and Amsterdam.
In line with Uno de 50’s opening at the Branded Accessories Department of the SM Store in SM City Cebu, P1,000 voucher will be given for a minimum purchase of P8,000 and all SM Advantage Card members will get 10 percent off until Oct. 31.
Other Uno de 50 stores are located at the second level of SM Aura Premier, the third floor of SM Megamall’s Mega Fashion Hall, at the second level of the SM Mall of Asia’s Main Hall and the ground floor of SM Makati.
Visit and like Uno de 50’s Facebook page at https://www.facebook.com/unode50.es (PR)
