Get ready to enter your UBE Era as SM City Cebu turns purple for UBEc MADNESS, a sweet celebration bringing together indulgent treats, must-try ube creations, fun finds, and photo-worthy experiences. From August 20 to 31, Cebuano…
The Queen City of the South just got a whole lot more vibrant. Following its successful debut in the city last year, SM Beauty’s signature event So Much Color returned to Cebu for the second time, bringing…
Super Bowl of China is known for offering Chinese-Filipino cuisine. At its SM City Cebu branch, the restaurant continues to offer a warm, welcoming space where good food and good company go hand in hand. Among its…
SM Malls in Cebu joined the nation in commemorating the 128th Philippine Independence Day through simultaneous flag-raising ceremonies and a lineup of activities that celebrated Filipino pride, heritage, community spirit, and the joy of making the most…
Star Wars cosplayers pose during the regional IMAX premiere screening of The Mandalorian and Grogu at SM City Cebu on May 16, 2026.…
A virtual reality sports experience is now available at the North Wing Atrium of SM City Cebu, introducing a new way for visitors to engage in racket-based gameplay through immersive technology. Called the XP Arena, the installation…
This Sinulog season, the celebration goes bigger, brighter, and more immersive as SM City Cebu invites everyone to max out the experience with AweSM Cebu 2026, a month-long festival of culture, color, and community happening from January…
SM City Cebu is proud to launch Stories of Cebu, a cultural initiative celebrating the intersection of heritage and modern expression. The debut exhibit, “Threads of Hope,” showcases Cebuano artistry as a medium for survival and renewal.…
Mother and son business partners, Carmil Nemeño and Jessie Jay Nemeño, paved the way for the opening of the first Siomai King food kiosk in SM City Cebu. Carmil, a nurse, and her son Jessie Jay, a…
The much-anticipated movie Guardians of the Galaxy Volume 3 held a by-invitation Special Screening on May 2 at the IMAX Theatre of SM City Cebu. It was attended by Marvel fans, patrons, partners, media, and influencers. In…
Major sale season is coming once again at SM City Cebu! The mall-wide 3-Day Sale kicks off on March 17, 18, and 19, and enjoy great deals, promos, and discounts of up to 70% off. Discounts and…
SM City Cebu launched the exhibit entitled “Mga Sugilanon ni Senyor: Stories of the Santo Niño de Cebu.” The exhibit will run from January 9 to 31, 2023, at the North Wing Atrium. The exhibit presents tales…
