AppleOne eyes affordable housing projects

Manigsaca

MULTI-AWARDED condominium developer AppleOne Properties Inc. (API) is looking at expanding its real estate portfolio to include affordable housing project in the Visayas.

The project will be undertaken by its subsidiary that will specialize in pocket developments within Cebu and neighboring urban centers in the region.

“Having successfully offered products for mid-range and high-end segments, we make it a point to make our corporate social responsibility initiatives more responsive to the housing needs of people who need affordable homes,” said API President Ray Manigsaca.

The company has not disclosed the name of its subsidiary and the investment allocated for the project, but Manigsaca said the “affordable homes will be managed by our affiliate companies under a more focused brand.”

This announcement came after the recent recognition of API as the winner in the Best Condo Development (Cebu) category for AppleOne Banawa Heights and the Highly Commended recognition in the Best Boutique Developer category in the 2017 Philippines Property Awards.

Manigsaca said the recognition establishes Cebu as a destination for real estate investments, widely acclaimed to be at part with its counterparts in Manila.

He said Cebu continuously attracts real estate investments from Manila-based companies as evidenced by various developments in the city.

Under its wing, AppleOne Equicom Tower, Diamond Suites and Residences, Boardwalk City Residences and AppleOne Banawa Heights are the condominium developments of the company.

“We take our developments close to our hearts from architectural design, material selection and careful execution. (Our developments) are winning pieces of art and the award is just an affirmation of our commitment to deliver the best projects which Cebu can be truly proud of,” said Manigsaca.

Manigsaca said the company’s approach for future developments will continue to look after customers’ needs for location, convenience, sophistication and functionality with careful attention on the uniqueness of design and sense of pride among unit owners.

Manigsaca said the story of the real estate sector in Cebu is a narrative whose plot continues to unfold.

“Real estate industry in Cebu will continue to grow at a more reasonable pacing that will gradually define its property inclinations toward tourism and hospitality facilities, commercial spaces and residential enclaves,” he said.