With the aim to empower Filipinos to start living better, Philam Life inspired Cebuanos to live a life of wellness with an amazing mix of wellness experts at the #LiveBetter Expo held at SM City Cebu last November 25.
The #LiveBetter Expo took consumers through an experiential journey of the brand’s four (4) key pillars: fitness, food, wellness, and financial health. Together with partner companies, consumers were in for a treat with various health and wellness-oriented offerings and activities that inspired everyone to live a healthier and more holistic lifestyle.
This approach is in line with the company’s shift to the wellness space in an effort to help Filipinos live longer, healthier, and better lives. Launched earlier this year, the #LiveBetter campaign aims to help Filipinos bridge the gap between what they want to achieve with regard to their health and their current lifestyle, creating a positive difference in their lives.
Apart from engaging booths and partner lifestyle brands, guests also learned how to #LiveBetter, straight from Philam Life ambassadors Nico Bolzico and Mond Gutierrez and other thought leaders in the health and wellness space.
“Live Better is not just our brand promise, but a commitment supported by Philam Vitality, the platform from which we can help them achieve it. We have products powered by Philam Vitality that will allow them to earn points for knowing and improving their health. We are the only life insurance company who has the actual tools to deliver on the promise of helping Filipinos achieve total wellness,” said Bernadette Chincuanco, Philam Life’s Head of Brand and Communications.
Discover how you too can #LiveBetter! Find them on Facebook at PhilamLiefAIA, visit www.philamlife.com, or call (02)528-2000 to learn how you can start living a longer, healthier, and better life. /PR
