English footwear and clothing brand, Dr. Martens, finds a new home at the Northwing of SM City Cebu. The footwear is distinguished by its air-cushioned sole (dubbed Bouncing Soles), upper shape, welted construction and yellow stitching. The boots have been the choice of footwear among various groups in British culture: in the 1960s skinheads started to wear them, “Docs” being the usual naming, and by the late 1980s, they were popular among scooter riders, punks, some new wave musicians, and members of other youth subcultures, most notably the grunge fashion scene in the early nineties. Dr. Martens is located at the second level of The Northwing.
