Filipino Homes CEO to form 1st real estate influencer group in PH

Selling online and tapping the vast reaches of the internet.

That is the future of real estate marketing.

With this in mind, Anthony Leuterio, founder and CEO of Filipino Homes, plans to build the first real estate influencer oganization in the Philippines.

Leuterio sees social media as a gateway to reaching the millions of netizens as possible clients that they can tap.

“I foresee a future where brands and products will be promoted by social media influencers instead of agents and brokers,” said Leuterio.

Social media influencers have more presence on the internet and so they are more noticed by possible clients. This makes them more effective to promote various labels and products.

Leuterio believes that in the next two to three years, real estate agents will be left behind as the other countries are already using influencers in real-estate marketing. 

He said that by introducing the concept of real estate influencers in the Philippines, real estate agents and brokers could be encouraged to become an influencer in the future.

“There will be some innovations and some changes in marketing, and one of the big changes is social media. Social media is saturated with people who don’t necessarily do business but influence the market,” he said.

“In the whole world, especially in the Philippines, there’s no organization that’s really involved in real estate influencer. So what I did, I founded this organization, open for everybody to join, as long as they have 1000 followers in their Instagram accounts,” Leuterio said.

The Filipino Homes CEO is calling on those in the real estate sector — from developers to contractors to join and be a member of the organization.

Leuterio said that the goal would be to create a group that would give news to the real estate industry, critics to products, monitor bad practices and check the developers good and legitimate practice.

The group is open to people involved in the real estate industry because one of the qualifications of becoming a member of the group is to having been involved in 30 percent of any real estate activities.

So join our group and take the first step to the future of real estate marketing.