Grand launch for MINI Cebu

By Mark Tongco |June 30,2014 - 10:27 PM

MINI’s patented showroom design, which includes a full-sized car clinging sideways on the dealership’s exterior wall, creates a striking look for passers by along AS Fortuna Street in Mandaue City.
CDN photo/Lito Tecson

British automaker MINI got a huge welcome last Tuesday as it officially unveiled its iconic showroom in Cebu along AS Fortuna Street in Mandaue City.
Aside from opening its unique and hip dealership, Mini also launched its latest flag bearer, the Mini Cooper F56.
Present during the grand event were some of MINI’s top executives headed by MINI Asia president Preecha Ninatkiattikul, MINI Philippines president Willy Tee Ten and MINI Philippines General Manager Ryan Watson.
Joining them was the dynamic Mini Cebu team headed by president Kris Lyndon Go, general manager Marie January Go, director Debbie Chua and vice president Brian Chua.
Ninatkiattikul said he is positive that the MINI brand will do well in Cebu, especially under the leadership of Go and Chua.

THE DREAM TEAM. From left, MINI Asia President Preecha Ninatkiattikul, MINI Cebu president Kris Lyndon Go, MINI Cebu general manager Marie January Go, MINI Cebu Director Debbie Chua, MINI Cebu vice president Brian Chua and MINI Philippines president Willy Tee Ten.

“We are targeting a sales of 50 to 60 units within a year from now and I know they can do it,” Ninatkiattikul said, referring to Go and Chua, who also run other auto dealerships in the Visayas and Mindanao regions. “We believe in the abilities of these guys.”
“Our vision is to increase the demand [of] the MINI brand in Cebu and throughout the Philippines,” Ninatkiattikul added.
He said it took them four years to come up with an elite core team for their Cebu branch and he is glad he has Go and Chua leading MINI Cebu.
Go, meanwhile, said that this early, things are looking good for MINI.
“We have actually been accepting orders and reservations as early as two months prior to our Cebu launch,” Go said. “We are currently studying the market for a possible launch in Davao or in another Visayas province,”
Tee Ten also believes MINI will be a hit for the car-crazy Cebuanos, especially since the British icon boasts of one of the most fuel-efficient premium compact cars in the market.
“When you ride a MINI, you will realize that it is more than just a work of art,” Tee Ten said.
During the grand opening, models donning outfits inspired by the British Royal Foot Guards welcomed guests. Cocktails also took after the British theme, with The Beatles music playing.


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