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Nike wins halt to sales of Lil Nas X Satan Shoes

By: Reuters / Inquirer.net Los Angeles April 03,2021 - 11:21 AM

A federal judge on Thursday sided with Nike Inc in ordering a Brooklyn company to temporarily stop further sales of “Satan Shoes” it produced in collaboration with the rapper Lil Nas X.

2019 American Music Awards – Arrivals – Los Angeles, California, U.S., November 24, 2019 – Lil Nas X. REUTERS/Danny Moloshok

U.S. District Judge Eric Komitee in Brooklyn ruled three days after Nike sued MSCHF Product Studio Inc, claiming that the black-and-red, devil-themed sneakers, which carry the Nike “swoosh” logo, infringed its trademarks.

The sneakers are customized versions of the Nike Air Max 97 sneakers that purport to contain one drop of human blood in the midsoles, and are printed with “Luke 10:18,” a biblical passage referring to Satan’s fall from heaven.

Only 666 pairs, costing $1,018 each, were made. Lil Nas X, known for the song “Old Town Road,” was planning to select who gets the 666th pair, but that plan was shelved following Nike’s lawsuit filed on Monday. He is not a defendant in the case.

“MSCHF strongly believes in the freedom of expression,” the company said in a statement. “We look forward to working with Nike and the court to resolve this case in the most expeditious manner.”

Nike and its lawyers did not immediately respond to requests for comment.

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