Ayala Center Cebu launches new logo

By: PR December 12,2013 - 09:08 AM

IT’S flair beyond compare. Ayala Center Cebu is poised to bring cosmopolitan shopping to even greater heights with the soft opening of the much-awaited expansion today.

With this newest addition, Ayala Center Cebu marks the completion of the retail masterplan of the mall with a refreshing take on the brand that Cebuanos have loved through the years.

In time for the celebration of Cebu Holdings Inc.’s 25th anniversary, the new Ayala Center Cebu logo will be launched together with the opening of the new wing.

The new Ayala Center Cebu logo reflects the energy and dynamic quality of Cebu’s shopping, dining and entertainment destination as being at the center and  hub of this vibrant community.

The brush stroke characteristics of the logo components represent a more casual individual quality of the shopping experience, one that is less “machined” and more hand crafted and personal.

The curves and strong circular forms of the letters makes a direct connection back to the circular form of the mall and the patterning and environmental graphics.

The color palette reflects the strong relationship to the gardens and lush landscape at the heart of Ayala Center Cebu.

The circular forms used in the logo and mark have a subtle but direct connection with the larger brand family of the Cebu Business Park and also fits within the family of Ayala logos where the emphasis is on a strong and memorable type treatment.

Be swept off your feet with the new Ayala Center Cebu logo and with the soft opening of the bigger and more vibrant expansion this today.

For inquiries, call the Concierge at 232 0380. You may also visit www.ayalamalls.com.ph or “like” the official Ayala Center Cebu on Facebook (www.facebook.com/AyalaCebu).

ayala new logo

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