Motorists watch people gather to protest outside a KFC restaurant outlet in Baoying county in east China’s Jiangsu province in this July 19 photo.
BEIJING — To the challenges facing KFC and Apple in China, add a surprise backlash from Beijing’s spat with the Philippines over the South China Sea.
Nationalists are protesting at KFC outlets and calling for a boycott, spurred by government accusations that Washington encouraged Manila to oppose Beijing’s claims to vast tracts of ocean.
Photos circulated online show young Chinese wearing scarves with patriotic slogans smashing Apple iPhones in protest.
State media have fanned public anger with a torrent of criticism of last week’s ruling by a UN tribunal, which found no legal basis for Beijing’s claim to most of the South China Sea.
“The Chinese public, as optimistic and positive as they are, is deeply patriotic and nationalistic, especially people who are younger,” said James Roy of the research firm China Market Research Group. KFC and Apple “are just very closely associated with the United States, and you are seeing people picking the closest symbol they can think of to demonstrate against.”
The protests are a reminder of the political risks for global brands in China, where they regularly become targets of nationalist sentiment, often stirred up by official media.
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