mu-X Blue Power
ISUZU Philippines Corporation (IPC), has ended the year 2017 on a very high note as the company achieved its highest annual record sales to date.
Based on the sales report from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association, Inc. (TMA), IPC recorded an impressive 30,086 units of sales in the full year of 2017, which reflected a 10-percent increase compared to the previous year’s 27,361 units.
In a separate report, IPC achieved its highest monthly sales record when December sales reached 3,809 units—stamping a 7.4-percent difference over its November 2017 sales record.
The strong sales figures were spearheaded by the stellar sales numbers brought in by their well-loved models, the Isuzu mu-X, D-MAX and the outgoing vehicle, Crosswind.
The IPC’s truck sales record also skyrocketed, with the N-Series providing much of the firepower. 2017 sales went up by 23 percent; from 3,734 in 2016 to an awesome 4,599 units sold last year.
The strength in sales, especially during the latter part of 2017, was attributed to the strong economic performance of the country, introduction of Blue Power Technology across all models, as well as the consumers’ anticipation for the implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) law.
IPC president Hajime Koso expressed his utmost gratitude over the outstanding sales performance, saying that they will continue to strive hard to provide the best to the Philippine market that IPC can offer.
“While we have reached greater heights this year, we will continue to provide and look for more ways to cater to everyone. Thanks for the unwavering support, trust, and loyalty to our brand,” Koso said. /PR
