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Denim versatility

SPOTTING the trends for each fashion season is easy, finding people that transcend these is not.

Good thing SM has put together yet another event that gathered the youth through a basic style staple: Denim. Dubbed #DENIMCITIZEN, the fashion event showcased different denim collections that inspire simplicity, style and comfort.

Hitting the runway were SM Youth Ambassadors Tommy Esguerra, LA Aguinaldo, Richard Juan, Janna Tee, Kyle Perry, and Kaila Estrada wearing designs by Cebuana style maven Celine Borromeo.

“For Walk the Talk, Do the Denim, it was such a pleasure to dish out and talk about denim. How to style and how to understand what it’s made out of as well as how to take care of your clothes. Working with SM has been an amazing experience mos especially working with their brand SMYTH, it caters to both men and women because it’s a genderless brand. And my experience with SM has been an awesome one,” Borromeo said.

Richard Juan, an SM Youth Ambassador for the past three years, shared his enthusiasm on just being part of the show as well as growing with the brand.

“I have been an SM Youth Ambassador for the past three years now and it’s been such a great experience. I mean I’ve grown so much loving the brand and the brand has seen me grown so much. And It is such a great thing to be able to grow well together,” he said.

What does being an SM Youth Ambassador mean for him?

“An SM Youth Ambassador is more than just fashion, we care about our society and youth and for me I have always been particular about education. Education is something that I believe that’s beneficial for the future and for me it’s something that I haven’t been able to promote but I do hope that I could actively help out in the future,” he added.

Whether it’s a denim jacket, a pair of pants, or a variety of shirts, there’s no denying that everyone has denim in their closets. Denim is the most
neutral piece you can pair with anything in your wardrobe.

The event, in line with the celebration for the July Denim Month, was not just an affair of fashion but of acoustic music when Tommy Esguerra and Kyle Perry perform with their guitars during the “Denim and Guitar” with SM Youth Music Ambassador DJ Atendido.

Also a highlight of the event was the Denim Fest, a visual feast of modern and artsy installations showing denim in various forms and styles.

TAGS: Cebu‬, demin, fashion, Part, SM, store, youth
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