Festivals Mallworld

Discover AweSM experiences and celebrate a safe festival this January at SM City Cebu

Checkout these AweSM Sinulog events at SM City Cebu

One of the world’s grandest festivals is set in Cebu, welcoming each brand new year with bright colors and festive celebrations around the province.

SM City Cebu kicks off the year to celebrate with the annual religious and cultural festival, the grand Sinulog festival.

 Now besides the religious part of the celebration, the Fiesta Señor celebration is also well-known for events before and during the festival.

To ensure a safe and fun-filled festival experience, SM City Cebu gives mall-goers a treat with AweSM Cebu 2022, a one-stop festival experience with lively events from January 10 to 31, 2022.

You can attend the Novena Masses at SM City Cebu via live broadcast from the Basilica Minore del Sto. Niño de Cebu. | Check the schedules here


For the safety and security of devotees, the establishment broadcasts the Novena Masses live in a controlled venue, ensuring solemnity.

The live streaming of the Novena Masses from Basilica Minore del Santo Niño de Cebu will be from January 12 to 16, 2022 at the Upper Ground Level, Main Mall (beside Ace Hardware).

Schedules for the Novena Masses are as follows: (11 AM; 12:30 PM; 2 PM; 3:30 PM; 5 PM; 6:30 PM)


Of course, it’s not a celebration without deals and discounts.

 Mall goers can continue the celebration after the Novena Mass and enjoy the festival with huge bargains from participating stores around the mall starting January 10 to 16, 2022.

Support local and buy proudly Cebuano products at SM City Cebu.


Cebu is a gem for great local finds!

Support local and delight yourself and your family at the festival bazaar with Cebuano delicacies and products made by Cebuano locals from January 10 – 31, 2022 at the Northwing Atrium.


It ain’t a celebration without any dancing, right?

So bring out your best dance moves, groove to the festive music, and head over to the Northwing Atrium to join the AweSM Tiktok Dance Challenge for a chance to win SM gift certificates.

What Queen’s wear during Sinulog – majestic costumes! | Visit today


AweSM Cebu gets better with the extravagant display of festival costumes of Cebuana festival queens created by talented Cebuano designers.

 Take a closer look at the intricate and detailed festival queen costumes located at the Northwing Atrium from January 13 – 31, 2022.

Sto. Niño Images from different families in Cebu. | Have a closer look


After taking photos at the malls’ centerpiece and having a closer look at the festival queen costumes, you can continue your Fiesta Señor devotion at SM City Cebu’s “Pangaliya Sto. Niño” exhibit which showcases various sacred images of the Holy Child Jesus.

Witness the exhibit with images owned by Cebuano families, from January 13 to 31, 2022 at the Northwing Atrium.


Who’s to say you wouldn’t get to see Sinulog dance performances this year?

There may be no street performances this year, but SM City Cebu makes sure you still get to experience it all!

 Get into the beat with Sinulog dance performances around the mall from January 13 – 15, 2022.


Our fur buddies get some fun with the festivities, too. Elevate your paw-bonding experience with your furry friends by joining the OOTD Twinning Contest on January 22, 2022, for a chance to win exciting prizes, located at the Indoor Paw Park, Cinema B Lobby.

Celebrate Fiesta Señor 2022 with a safe and fun-filled experience. Don’t forget to follow health protocols and safety guidelines. 

For more details follow SM City Cebu on their Official Facebook and Instagram accounts to be updated. Viva Pit Senyor!


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