These days, taking “unlimited” images and videos is the norm in making memories. Unlike in the past when we had to use complicated film cameras and bulky videotape recorders, digital is now the standard where higher quality images and videos or “content” are easily captured, stored, and accessed at any time. Distance and time are also no longer considered challenges as content can now be seamlessly shared on multiple devices and platforms, thanks to technology that’s now available to us.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro’s blog The Current.
But how do we make our memories more special? Here are some tips:
Vertical or horizontal videos
Traditional video orientation and aspect ratio used to be just horizontal—either widescreen or full screen. These days, with mobile phones and social media, people have adapted to shooting vertical videos which greatly work for FB / IG Stories and Reels, YouTube Shorts, and TikTok. While the traditional horizontal video still has a better viewing experience, it is not required every time.
Save and organize
You have the Cloud for saving your pictures and images, but such services sometimes expire, have glitches, and may cost you monthly subscription fees. Thus, saving your memories on a hard drive would greatly help. Take time to sort through your collection and choose the most meaningful photos and videos so sure nothing is ever lost, and it’ll be much easier to access them whenever you want.
Shoot and choose
You don’t want to lose any precious moments so it’s always best to shoot everything and choose later. With digital media plus larger storage, you practically have unlimited capabilities. With the right apps and programs, you can also edit and enhance your content to make them look even better.
Lighting is everything
While artificial lighting is readily available, taking advantage of natural lighting will work wonders for your photos and videos. Daytime is usually perfect for high-action and on-the-go activities. For dramatic content, afternoon or nighttime is usually preferred. The golden hour is another sought-after opportunity—it’s a small window usually two hours before sunrise or sunset where natural light is diffused and even. Always take your pictures and videos at the right time because all those natural shadows and lines will have a drastic impact on your content.
Remember the rule of thirds
The most well-composed photos and videos follow the rule of thirds, a guideline that places your subject in the left or right third of an image, leaving the other two-thirds more open. This guideline helps to create balanced and compelling shots.
Use a good camera with game-changing capabilities
GoPro is already synonymous with action and adventure. Adrenaline-pumping activities such as skydiving, biking, running, or surfing may be at GoPro’s core, but there’s so much more you can do with such a small camera. With the rise of vlogging and video-based apps like TikTok, GoPros, along with its signature durability and ruggedness, are now designed with content creation in mind.
GoPro has announced the best HERO Cameras, yet: HERO11 Black, HERO11 Black Creator Edition, and HERO11 Black Mini. All three feature a new, larger sensor that delivers the highest resolution, highest 10-bit color depth, highest level of video stabilization, and the widest field of view ever featured natively in a HERO camera.
Video platforms usually have multiple aspect ratios and resolution requirements, which may result in reduced viewing experience if not properly done. The HERO11 Black solves this with its new larger sensor that enables an 8:7 aspect ratio—the largest vertical field of view ever on a GoPro. Videos are slightly taller than they are wide so cropping according to any preferred aspect ratio is effortless without sacrificing the end product.
You can now capture more of a scene vertically with the ability to crop for different aspect ratios in the GoPro Quik app. With a single video, you can create extra-tall 9:16 vertical shots for Instagram and TikTok, plus high-resolution 16:9 cinematic shots ideal for YouTube or the big screen. You can also zoom in on the best sections of your videos to create high-resolution close-ups.
The new sensor also enables HyperView digital lens, the widest 16:9 field of view ever native to a HERO camera. It’s perfect for filming first-person views of scenic shots, biking, surfing, motorcycling, and even daily experiences—more heroic and more immersive than you ever imagined possible.
Best of all, the new 1/1.9” sensor also lets you capture over 1 billion colors in 10-bit color video at up to 5.3K resolution at 60 frames per second, as well as in 27 megapixel photos—that’s 64x more colors compared to 16.7 million colors in 8-bit mode—truer to how the eyes perceive ultra-colorful experiences.
The HERO11 Black also provides simpler camera control with Easy and Pro Modes. Easy Control makes the GoPro experience easier with a streamlined interface, letting you record in the best setting for any situation. For advanced users, Pro Controls let you unlock the HERO11 camera’s full capabilities for maximum creative control.
All three HERO11 Black cameras also have the following features:
- Emmy Award®-winning HyperSmooth 5.0 technology with in-camera 360-degree Horizon Lock to keep your footage steady even if your camera rotates a full 360 degrees during capture.
- New hyper-immersive HyperView digital lens delivers the widest angle 16:9 shot ever produced natively in a HERO camera. It’s for high-action point-of-view capture. Plus, GoPro’s signature SuperView is now available in 5.3K60 and 4K120.
- Three new Night Effect Time Lapse presets that make capturing pro-quality Star Trails, Light Painting, and Vehicle Light Trails easy.
- TimeWarp 3.0 now captures at 5.3K, an impressive 91% leap in resolution from 4K, and an incredible 665% more than 1080p.
- Enduro Battery dramatically improves camera performance in cold and moderate temperatures, extending recording times up to 38% in HERO11 Black. Enduro comes in-box with HERO11 Black and HERO11 Black Creator Edition and as a built-in Enduro battery in HERO11 Black Mini.
Philippines Availability
HERO11 Black is available nationwide for ₱29,990. Meanwhile, HERO11 Black Creator Edition will be available in October 2022 for ₱41,990 andHERO11 Black Mini will be available in November 2022 for ₱23,990. All three HERO11 Black cameras will be available at GoPro Official LazMall and Shopee Mall Stores and at select retailers nationwide—Abenson, Camerahaus, ColoursFoto, Electroworld, Henry’s Cameras, Inbox, Infomax, SM Gadgets, TechPro Unlimited, Timeline, Urbangiz, and more.
About GoPro, Inc. (NASDAQ: GPRO)
Celebrating its 20th anniversary in 2022, GoPro helps the world to capture and share itself in immersive and exciting ways.
For more information, visit GoPro.com. Open roles can be found on our careers page. Members of the press can access official logos and imagery on our press portal. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro’s social channels and receive gear and cash awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro’s blog The Current.
GoPro, HERO, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
