Nespresso officially launched its first and only boutique outside Metro Manila last October 21, 2022, at Level 1, Ayala Center Cebu.
Nespresso redefined the global coffee culture and has become the worldwide reference in premium portioned coffee as it elevates the coffee experience by enabling anyone to craft their own cup of espresso with a single touch of a button. By expanding to the Queen City of the South, Cebuanos have easy access to premium and luxurious coffee brand.
“We’re very much delighted to finally have a presence in Cebu through our first Nespresso boutique in Cebu to serve and reach our club members in the southern part of the country. We believe that this newly opened boutique will give our customers the full sensorial experience of discovering new coffees and the stories behind each capsule, shopping for their favorite blend, and introducing their friends and family to the Nespresso lifestyle,” said Pesengco.
Flying in for the occasion to personally welcome guests were Nespresso S.E.A Regional Business Development Manager Fabio De Gregorio, Novateur Coffee Concepts Inc. Managing Director Patrick Pesengco, and Commercial and Marketing Head Millet Valdez.
The launch was attended by more than 150 coffee enthusiasts and luminaries from the media, and corporate and social scenes who were entertained by the performances of the Cebu Philharmonic Orchestra, JRG Visayas Chorale, and Lumad Basakanon. Guests enjoyed Nespresso’s innovative coffee bars which served different coffee recipes.
“It is in a Nespresso Boutique just like the one in Ayala Center Cebu, that you can truly experience what makes Nespresso unique, our sustainable quality, our innovative spirit, and our exceptional coffee quality. I take this opportunity to thank our partner and exclusive distributor in the Philippines, Novateur Coffee Concepts for their great commitment in growing Nespresso in the Philippines,” shares Mr. Fabio De Gregorio, Nespresso South East Asia Regional Business Development Manager.
Miss Earth 2008 Karla Henry took the guests on a trip down memory lane as Nespresso showcased its different advocacies and initiatives in the past while commemorating its sustainability efforts to support local farmers and reduce industrial waste.
A ribbon-cutting ceremony officially launched the boutique led by Ayala Center Cebu General Manager Jia Sadol, Novateur Coffee Concepts Inc. Managing Director Patrick Pesengco, Ambassador of Switzerland to the Philippines His Excellency Alain Gaschen, Mayor of Cebu City Hon. Michael Rama together with Cebu City First Lady Malou Rama, Nespresso S.E.A Regional Business Development Manager Fabio De Gregorio, Vice President and Head of Leasing of Ayala Land Malls Mark Anthony Sablan, and Senior Economic and Trade Officer Commercial Attache Kent Marjun Primor.
Nespresso offers a full sensorial experience of its premium lifestyle and champions sustainability with every cup. With its convenient and immersive boutique experience, discovering a variety of coffee flavors from different cultures has never been this accessible.
The Nespresso boutique is located at Level 1 near the Cardinal Rosales Entrance, Ayala Center Cebu. Get the latest updates on Nespresso by following @nespresso.ph on Instagram and @nespresso.phl on Facebook.