‘Puti, Bula, Value For Money’: What do you look for when choosing a detergent bar?
The Surf WAIS VisMinvasion tour showcases Surf’s relaunched bars and all-new powder detergents in a series of fun and exciting events for Wais Moms in VisMin
What Wais Moms look for in a laundry detergent
Mariz Cadenas, a housewife and certified Wais Mom with two kids, is among the participants of the Surf WAIS VisMinvasion festivities in Davao City. For her family’s laundry, she prefers using detergent bars since they produce clean clothes and help her save more money. There are three qualities she considers when choosing a detergent bar: puti, bula, and value for her money.
After participating in the Sabayang Pabulaan activity, Mariz noted that she had lots of fun and enjoyed using Surf Bars for her laundry. “With my usage of the bar, I am happy because even though I have been hand washing many times, it is long-lasting and bubbles a lot.”
As a loyal Surf user even before the Surf WAIS VisMinvasion tour, Mariz encourages everyone to try Surf Bars’ power bula and power puti abilities and become a Wais Mom, too. “To those who have yet to use the Surf Bar, I invite all of you to use it because it is affordable and fragrant!”
Among the new Wais Moms who converted to Surf Bars for their laundry thanks to the Surf WAIS VisMinvasion is Arjean Agtarap, a housewife from Rio Bucana with three children. After the Sabayang Pabulaan activity, Arjean praised the effectiveness of Surf Bars for washing laundry. “It is a reliable laundry detergent, [makes] the clothes fragrant, and it was long-lasting.”
For Arjean, it is important to choose a detergent bar that helps her “save money for better budgeting of daily expenses.” This is one of the reasons why she has chosen to convert to Surf Bars after discovering its “Power Bula, Power Puti” qualities through Surf’s fun and exciting activities.
“I really like it because it is very long-lasting and your laundry is very fragrant. So, to my neighbors out there, buy a Surf Bar because it is the most fragrant [that I’ve used] and affordable as well.”
Choosing WAIS-ly
Are you looking for a go-to laundry detergent to keep your clothes clean and fresh? Make sure to choose wisely, just like the Wais Moms of Visayas and Mindanao who are already enjoying the Instant Bango and Instant Puti Power of Surf Powder (*based on technical test after 1 wash, results may vary) and Power Bula and Power Puti of Surf Bars (*based on technical test after 1 wash, results may vary)!
With the Surf WAIS VisMinvasion tour, Surf visited several barangays across the region—including cities in Cebu and Davao—to bring fun and let prizes rain over Surf users who have made the #WaisChoice for their laundry detergent. Its exciting activities are classified into three: Wais Barangayey, Wais Barangayarn, and Wais Labahan.
Among the activities for WAISambayanang Labahan is Sabayang Pabulaan, where Wais Moms hand-washed clothes together using the Surf Bar. With each participant’s bubble-filled wash basin, this activity proved the Surf bars’ power bula and power puti abilities. It also served as a fun and exciting way for Wais Moms to bond and establish a sense of community with each other.
Aside from the Sabayang Pabulaan activity, Wais Moms also actively participated in games like Surf Bingo, Spin-a-Prize, Surf Spot On, and Sipit to Win It for the Surf WAIS Barangayarn portion. Live music and celebrity guests further added to the event’s festive atmosphere, while raffle prizes like brand-new washing machines brought delight to several lucky winners from the tour. Surf’s all-new powder and bar detergents were also available at the venues, so attendees can personally try their cleaning powers at home.
Like Mariz, Arjean, and other Wais Moms in Visayas and Mindanao, you can also take part in fun and exciting activities while experiencing the reliable cleaning power of Surf—just watch out for Surfanalo Raffle + Fiesta takeovers in your area!
New look, but same cleaning powers that Wais Moms love
As proven by the Surf WAIS VisMinvasion tour, Surf bars continue to be one of the top choices for many Wais Moms’ laundry needs, thanks to its reliable performance at an affordable price. Just like Wais Moms, Surf’s detergents keep on achieving more for less—making it a valuable find for every Filipino family.
Surf’s detergents come in three formats: powder, bar, and liquid. At the event, Surf showcased the brand new look for its relaunched bar detergents—which deliver its promise of “Power Bula, Power Puti” that Wais Moms have long loved.
The leading detergent brand also helps Wais Moms in keeping clothes clean and fresh for the family with its all-new Powder detergents, which provide Instant Bango, Instant Puti, and Instant Galing (*based on technical test after 1 wash, results may vary) for an enjoyable laundry experience. By providing high value at an affordable cost, these Surf products are the Wais choice for every Wais Mom’s laundry needs.
So, what are you waiting for? Make the #WaisChoice like Wais Moms across Visayas and Mindanao by getting the Surf Bar and all-new Surf Powder from the nearest sari-sari store, supermarket, or online through Lazada and Shopee now!
INQUIRER.net BrandRoom/HM
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