Honorable Dato’ Mirza Mohammad Taiyab, Director General of Tourism Malaysia (CDN Photo/Lito Tecson)
Tourism Malaysia’s campaign this year has been introduced to Cebuanos last June 10. Dubbed MyFest 2015, Malaysia aims to encourage more Filipinos to visit Malaysia this year and experience its different festivals.
Honorable Dato’ Mirza Mohammad Taiyab, Director General of Tourism Malaysia along with the rest of the Malaysia delegation comprising of State Tourism Boards, Product Owners, Hoteliers and Tour Operators, launched the campaign in Cebu City Marriott Hotel.
“For MyFest 2015, we aim to have 29.4 million tourist arrivals and RM89 billion in tourist receipts, leading up to our ultimate goal of 36 million tourists and RM168 billion in tourist receipts by 2020. This is part of the government’s National Blue Ocean Strategy to create value innovation through public-private partnership collaboration. To that end, I would like to invite all of you to work with each other and develop new tourism products and packages that will highlight our culture, and promote it as a tourist attraction to the rest of the world.” His Excellency shared,
Be Friends Forever campaign
In line with the Year of Festivals 2015, with the theme, “Endless Celebrations”, BFF or Be Friends Forever very well complements the year-long campaign of the Manila office.
“We have always believed that traveling builds more than just character and life experiences. In an eventful place such as Malaysia, you can also build lasting memories, memories that you will cherish forever especially if built with close friends and family. In this endless celebrations theme lies a call for people to take these celebration with them long after they have returned home,” shares Dato’ Mirza.
The campaign would also like to imbibe the feeling that Malaysia remains to be a destination of choice for families and friends who are looking for a very enjoyable vacation. He adds, “This special campaign inspired by the Filipinos’ love affair with selfies and picture taking, focuses on not just keeping but on sharing these lasting memories captured digitally and immortalized on social media. In as much as I would love to think that all of us here are all BFF’s, I want to let all Filipinos who have at least once travelled to Malaysia know that we consider all of them and the future generations of countless Filipinos who will take time out to visit my beloved Malaysia, as our best friends forever and my hugs and kisses go out to all of them.”
The campaign encourages travellers who have been to Malaysia to post their favourite vacation photos on Facebook and Instagram using the hashtag #mybffxoxo, which also qualifies them to win special monthly prizes from Tourism Malaysia, as well as the grand prize for the promotion – a three days/two nights stay in Malaysia accompanied by his or her best friend (or family member).
For more info, visit www.tourismmalaysia.gov.my or Like on Facebook : Tara Na Sa Malaysia.
