From left, Isuzu Cebu Inc. chairman Emmanuel Aligada, Ayala Automotive Holdings Inc. chairman and CEO John Philip Orbeta, Isuzu Philippines Corp. president Hajime Koso and Takashi Tomita lead the ribbon-cutting ceremony of new Isuzu Cebu dealership along A. Soriano Ave. at the North Reclamation Area in Cebu City. (CDN PHOTO/JUNJIE MENDOZA)
In its bid to provide better service to its customers in Cebu, the local arm of Japanese carmaker Isuzu opened its newest showroom in the Queen City of the South.
Last Friday, Isuzu Philippines Corporation (IPC), through its dealership Isuzu Cebu Inc. (ICI), officially unveiled its new Cebu City branch along A. Soriano Avenue at the North Reclamation Area that is bigger and more accessible than the previous showroom along Archbishop Reyes Avenue.
The ribbon-cutting ceremony was attended by IPC president Hajime Koso, ICI chairman Emmanuel Aligada and Ayala Automotive Holdings Corp. chairman John Philip Orbeta.
AYALA AUTO STRIP
The new Isuzu Cebu branch is situated alongside other Ayala-owned car dealerships Honda Cars Cebu Inc. and Iconic Dealership/Volkswagen Cebu.
Koso said the new Cebu City branch will be Isuzu’s biggest showroom in Cebu. He also mentioned that even with the opening of the Cebu City showroom, IPC will still maintain its main dealership in Mandaue City and its satellite office in Talisay City.
Meanwhile, Aligada said they are eyeing better sales with the opening of the new facility.
READ: Isuzu Cebu shows off new home at North Reclamation Area
“We have been planning this relocation a few years back to gain a wider audience, by increasing our visibility in Cebu City, which could yield into better sales output,” Aligada said.
According to Koso, the relocation “gave our well-loved Cebuanos a bigger and better view of the Isuzu vehicles that they have trusted over the years. This branch has a big floor area as well as better service facilities.” he said.
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