For three years running, Reader’s Digest named Camella as one of Asia’s Trusted Brands – and for the third straight year, the company was handed a Gold Award.
To date, Camella has built over 250,000 homes in Mega Manila and 38 other key provinces and 65 cities and municipalities – a testament to nearly 40 years of determined perseverance impelled by the dream to give Filipinos a home they can enjoy and be proud of wherever in the Philippines they long to set down roots and raise their families.
Camella has maintained a strong presence in Cebu for more than 20 years with 30 projects and over 10,000 houses built. In Lapu-Lapu City alone, Camella has built a number of communities that include Vittoria, Camella Montserrat, Camella Homes Mactan, Vistabella, Vistabella Executive and Costa Cittadina.
In Cebu City, Camella developed several communities spearheaded by Pasadena, an exclusive community located in Guadalupe, right at the heart of the city center. On the hilly terrain above Talamban is Camella’s flagship development, The Riverscapes, a well-integrated community built on 70 hectares of rolling terrain.
In Talisay City, Camella developed Azienda, a 100-hectare master planned community that was the first of its kind in Cebu. Linked to Cebu City via the new South Coastal Highway, Azienda is a booming residential and commercial area. Then just 40 kilometers south in Carcar City, Camella has built its newest residential development, Camella Carcar, with plans of expansion for commercial area.
Camella executives took it as an indisputable sign that the company was on the right track; that their hard work and intense perseverance did not go unnoticed. That the Filipino people had developed a loyalty to the brand that has taken 38 years to build, as well as a loyalty to the dream that fueled it.
The Reader’s Digest’s Asia’s Trusted Brands award is the premier consumer-based international measure for brand preference across Asia. Each year, it approaches ordinary consumers, as well as Reader’s Digest subscribers, soliciting their opinion on what brands of specific products and services are important to them. The consumer polls are conducted across seven markets in Asia – namely, Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan, and Thailand. From this survey comes a list of the brands most known and trusted by those countries’ consumers.
On its 16th year, the award-giving body once again partnered with French research giant, Ipsos – the world’s third largest market research company. With offices in 84 countries, Ipsos is the only independent market research company both controlled and managed by research professionals, working both on a global scale and in local markets.
Applying the same process that has heralded Asia’s top brands for the past 16 years, the research agency has respondents list their most trusted brands in specified product categories, then give each brand a rating on a scale of 1 (Poor) to 5 (Excellent) on six criteria: Trustworthiness & credibility, quality, value, understanding of customer needs, innovativeness, and social responsibility. The brands then receive a score based on the number of times it was named, multiplied by the average rating of the abovementioned criteria.
Winners are identified for each of the seven markets as well for the entire Asia. To win an Asia Trusted Brand Award, the brand must win in at least three of the seven markets surveyed. A trusted brand must enjoy international favor while upholding a powerful local connection.
The results have proven to be an accurate reflection of consumer trends and preferences throughout Asia. In fact, further polling proved that 83% of Asia’s consumers agree that the results of this survey help them make their purchase choices, and, if a brand has been named a Reader’s Digest Trusted Brand, 64% say they are more likely to choose this brand when they next need to purchase such a product.
The Brand with the Widest Geographical Reach Becomes the Gold Standard
Winning the Gold for the Reader’s Digest Trusted Brand Award for Property Developer signifies that Camella’s rating score clearly excelled above other brands in the same category – a wonderful show of appreciation for the company that has built quality homes and themed communities and masterplanned “cities” in more cities, municipalities and provinces than any other property brand. Each Camella home carries with it Vista Land’s expertise in space planning, carefully thought out architecture, and an innate knack for selecting the most accessible and attractive locations. The group works hard to achieve all that, as it believes the Filipino deserves no less.
On another note, in a 2011 study by Colliers Research, Vista Land – Camella’s mother company – came out as the runaway leader in Philippine residential real estate development with a total of over 18,422 houses, houses and lots and condominiums sold out in that year. Both Camella and Vista Land understand that it is the ultimate dream of every Filipino to have a home of their own. Thus, it is their vision to build a home for EVERY Filipino. This is probably one reason why Filipinos and Reader’s Digest singled Camella out as a brand deserving the title “Trusted,” and giving the company the Gold, no less.
Realizing the Strength of One’s Brand
Camella has long understood that a “brand” is much more than just a name and logo. A brand is the visual representation of the promise a company makes to its stakeholders. It is a promise that the company was built on and strives to keep every single day. Beyond that, it is a symbol of the relationship one’s consumers feel they have with their chosen brand – a symbol of the trust and satisfaction the buyer has built up for that product. The “brand,” in essence, is a trademark for loyalty – and, with Camella, it is a loyalty that goes both ways.
According to Reader’s Digest, being on the Asia Trusted Brand list is an incredible achievement, “but maintaining this ranking involves a genuine commitment to protect and fulfill the promises made to one’s consumers. It means ensuring the quality doesn’t drop. It means that great taste stays the same, and it definitely means delivering the same value and consumer satisfaction year in and year out, while always remaining open to innovation and reinvention.” That’s not an easy task, but it’s at the heart of everything Camella does.
For singling Camella out for this honor, the company offers its customers its deepest gratitude and the promise to keep building the homes they and their families will cherish and enjoy, in the parts of the country where they feel the most “at home.” This is the promise of Camella’s brand, and, it is possibly why it is one of Asia’s “Trusted.”
For more details visit Camella Cebu office at 116 Gorordo Avenue, Cebu City or call Tel. No. +6332-234-6034; 02 CAMELLA or 226-3552. Keep up with the latest Camella news, events and announcements through www.camella.com.ph. Like “Camella Official” and follow “@CamellaOfficial” on Twitter!
