A Principle of Simplicity
IN a world where excess has become the norm, it’s difficult to discern the things we truly need from those that we don’t. When even life’s essentials run rife with add-ons now taken as indispensable extensions of quality, achieving simplicity and practicality has turned into something of an aspiration.
Taft Properties, the real estate arm of homegrown conglomerate VICSAL Corporation, embraces refreshing simplicity in its projects. In an industry that goes unchecked with promises of lavish amenities, luxurious features, and lofty themes, Taft differentiates itself with Comfort By Design (CBD), its self-developed principle based on the provision of features and innovations that make a discernible difference in the quality of life in its communities.
CBD goes from practical home fixtures – for example, sink countertops with raised edges that prevent water spillage, bidet attachments, and under-stair storages – to every interaction with Taft Properties, starting with inquiries and extending to aftersales care; thereby promoting an experience that is warm, genuine, and without fuss. The extra attention to detail goes a long way, and makes a Taft Properties home built and ready for a well-lived life.
With simplicity as its barometer in developing its projects, Taft is able to sift the necessary from the extraneous. We especially see this in developments such as Symfoni Nichols in Guadalupe, Cebu City; Symfoni Kamias in Quezon City; and Citation Residences in Biñan, Laguna – communities where life’s essentials are emphasized in order to meet the demands of the upwardly mobile lifestyles of their homeowners. Premium offerings such as Horizons 101, Taft East Gate, and Soltana Nature Residences – all providing an exceptional standard of living within Cebu – reflect the same careful study of how life works and evolves in order to consistently achieve maximum urban comfort and design efficiency.
Confronted by increasingly uncomfortable living conditions, we have learned to love designs that make life simpler. It is then easy to see why, by constantly investing on smart and straightforward solutions in bringing its projects to life, Taft has grown into one of the country’s most successful property developers. Today, it goes beyond building communities that generations can enjoy. Taft Properties sets a new standard in its class by making simplicity a principle so ever-present and accessible, it has become familiar to some that to make something simple is indeed to make it Taft.
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