CLI boosts portfolio with Ascott tie-up

By: Victor Anthony V. Silva December 12,2017 - 09:45 PM

ASIDE from expanding its footprint in Mindanao, Cebu Landmasters Inc. has also increased its hotel portfolio after it signed its third management agreement with The Ascott Limited for lyf Cebu City, a 153-room serviced residence targeted toward the booming local and foreign millennial market in the metropolitan.

Ascott’s lyf is its latest brand designed for the growing wave or millennial and millennial-minded travelers, a project expected to bring CLI’s hotel portfolio to around 400 rooms in the next four years.

“The growth potential offered by tourism is very promising and we are very happy to be teaming up for the third time with The Ascott Limited for this project set to introduce new industry benchmarks,” CLI chairman and chief executive officer Jose Soberano III said during the signing of the agreement last December 6.

Two other CLI properties will carry Ascott’s brand Citadines to cater to leisure travelers and young professionals who are on the move.

These are the 180-room Citadines Cebu City at the Base Line Center set for completion in 2018, and the 250-room Citadines Riverside Davao expected to be operational by 2021.

With these components, lyf Cebu City aims to attract technopreneurs, millennials working in start-ups, as well as individuals involved in music, media, and fashion.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Read Next

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

TAGS: boost, CLI, tie, UP

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.