Smart brings Sinulog closer to Filipinos
SMART Communications Inc. provided the Filipinos all over the world front row seats to the Sinulog Festival via livestreaming.
Those who were not able to make it to Cebu City were still able to participate in the annual religious festival and other events by watching the livestream, made possible by Smart’s super-charged LTE network, in partnership with PLDT HOME Fibr.
Smart recently completed network improvement initiatives on its LTE and 3G networks in Metro Cebu.
“With our improved LTE network in Cebu, Filipinos worldwide can join in the Sinulog festivities even in the comforts of their home, while enjoying a faster and better streaming experience,” said Smart Public Affairs head Ramon Isberto.
People celebrating the Sinulog planned their itinerary ahead of time by downloading the Sinulog Guide app, a comprehensive resource on Cebu’s premier festival.
A project by Smart, InnoPub Media, and the Cebu City government, the Sinulog Guide allowed users to watch the festival livestreams; and lists the schedule of processions, novena Masses, street dancing contingents, and the lineup of parties and other activities.
These activities included events co-presented by Smart, such as Life Dance and Plus63 music and arts festival.
There were also a Selfie City at Fuente Osmeña Circle, where festivalgoers took photos and shared them using the hashtags #MySinulogStory and #SmartSinulog; and a Smart Hub, which featured must-see places and festival highlights.
Smart also offered free Wi-Fi and charging services, free LTE SIM upgrade, and Uber transport booking at the hub.
The Sinulog Guide app also lists top things to do, places to visit and dine in, and popular souvenir-shopping outlets. It also provides a list of tour guides and operators accredited by the Department of Tourism, and a directory of city establishments such as malls, consular offices, hospitals and police stations.
Enabling festivalgoers to share their Sinulog experience, Smart also offered its Giga Surf 99 data service, which provides 1.5 GB of data plus 300 MB for video streaming, valid for seven days, for only P99.
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