Isuzu D-MAX 4×4 Drive Series in Cebu

The D-Max pickup truck of Isuzu.
(CDN PHOTO/BRIAN J. OCHOA)

ISUZU Philippines Corporation (IPC) will be showing off one of its trusted models as it holds the 2014 Isuzu D-Max 4×4 Drive Series in Cebu starting Friday (May 9).
Featuring the all-new Isuzu D-Max 4×4 variant, the event will be held at Ouano Avenue corner W.O. Seno Street in barangay Mantuyong, Mandaue City in a lot just across the Cebu International Convention Center. Activities are set to start at 10 a.m. and will last until 6 p.m. for three days.
Admission to the off-road driving challenge is absolutely free of charge.
The 2014 D-Max 4×4 Drive Series is on its third edition. IPC started the event in 2008 in three locations, followed by another in 2010 that featured four locations.
This year, the demonstration of off-road driving skills becomes even larger in scope as it is set to be held in five venues, clearly illustrating the continuous growth of the four-wheel drive pickup sector in the country, as well as the rapidly increasing popularity of outdoor recreational activities among Filipinos.
“There is no doubt to the appeal that off-road driving holds over Filipino consumers, as can be seen on the consistent rise of the four-wheel drive pickup segment in the local market,” IPC President Nobuo Izumina was quoted in a press release. “Over the years, the performance of the Isuzu D-Max 4×4 contributed to this popularity, and the all-new version of the pickup model will certainly push the growth to new heights.”
The event will feature a track with numerous slopes and hills to climb up and descend from. This will demonstrate the D-Max’s power and traction. Other obstacles and trails will also highlight the capability of the pickup’s limited slip differential and the suspension system’s articulation over varying surfaces, heights and angles.
The previous leg was held in Pampanga. After Cebu, the 2014 Isuzu D-Max 4×4 Drive Series will move to Bacolod City on May 23 to 25, Cagayan de Oro City on June 6 to 8, and will culminate in Lanang, Davao City on June 20 to 22.