I Heart CDO Ambassadors
Cagayan de Oro welcomes Islands Souvenirs, as the homegrown Cebu brand opens its doors in the City of Golden Friendship. A member of the Islands Group of Companies,
Islands Souvenirs has revolutionized souvenir shopping in the Philippines by introducing innovative concepts, creative designs and quality products at affordable prices. Through the years, the company has strengthened its brand identity through vibrant store environment, exciting events and exceptional customer service.
Today, Islands Souvenirs has become the leading brand of premium-quality souvenirs in the country with a retail chain of over 80 outlets nationwide strategically located in the top tourist destinations of the country including Baguio, Manila, Vigan, CamSur, Cebu, Boracay, Bohol, Palawan and Davao to name a few.
Last June, Islands Souvenirs finally launched their first of many stores in Cagayan de Oro along the East Concourse of Limketkai Center with another one set to open this month at the 2F of Centrio Mall.
At the opening event, Islands Souvenirs also unveiled their fresh, new I Heart CDO campaign which introduced their I Heart CDO Brand Ambassadors.
First launched in Cebu in 2010, the “I Heart” line of t-shirts was originally planned as a Valentine’s Day activation focusing on a less typical love – love of place. It was a huge and remarkable success and featured various prominent true-blue Cebuanos as brand ambassadors.
The campaign gave these local personalities an opportunity to express their own sense of pride and love for Cebu. Eventually, Islands Souvenirs saw potential in replicating the line to other key cities such as Davao, Bohol, Manila, Boracay, Vigan, Camsur, Baguio and Palawan.
“The launch of I ♥ Cagayan de Oro is something we are really excited about” says Jay Aldeguer Founder and CEO of The Islands Group. “There are a lot of things we love in CDO. May it be sports or eco-tourism activity – it’s the country’s premiere white water destination. It’s also home to Filipinos with extra friendly smiles. Museums, churches or even local weavers are also an interesting sight for those who wanted to feel old traditions.
There are a lot of fun ways to showcasing these points of interests in CDO and we feel that the I Heart campaign will further reinforce the advocacy and promote Cagayan de Oro as a great tourist destination.”
The I Heart CDO campaign features proud Kagay-anons from different walks of life including Irene Aserios, Joji Ferrer, Nicole Abas-Datayan, Chingkee Te, Gil Macaibay III, Maxine Monasterio, Desiree Lim, Jeminah Ferrer, Kyle Jennermann, Nadine Legaspi, Awi Chaves, Francis Velasquez and RB Banaag.
