Singapore, 10 March 2021 — Leading esports team and the reigning champions of Mobile Legends’ M2 World Championship, BREN Esports announced the start of a year-long partnership with Singapore-based esports talent management agency, EMERGE Esports. The local esports organisation will be supporting BREN Esports in their grand entrance into Singapore and in their competitive gaming journey ahead. EMERGE Esports is also expanding their advertising inventory to back and manage the Filipino Organisation across different gaming titles, including the newly added mobile esports title League of Legends: Wild Rift.
BREN Esports has shown dominant performance in the past months with the Valorant team being first to qualify for the Valorant SEA Masters tournament and MLBB squad walking away with an ultimate victory in January at the M2 World Championship in Singapore. The collaboration means that the agency will gain media and advertising rights of the players for marketing purposes, support them in upcoming tournaments as well as provide and manage growth opportunities for the athletes.
Bolstering BREN Esports’ reach and identity
Carlito “Ribo” Ribo, former drag racer turned pro-player from BREN Esports believes that the partnership will widen the team’s fan base and strengthen their identity in the region. Ribo shares, “We are thrilled to be working with EMERGE Esports and believe this opportunity will bring us closer to our followers in Singapore and in the vicinity. We also hope that the tie-up can empower more esports enthusiasts to pursue gaming and also support us in our journey ahead”.
Adding onto Ribo’s enthusiasm on reaching the followers in Singapore, Leo Andrew “Jab” Escutin, Chief Operating Officer says “EMERGE Esports has shown tremendous growth in the past months in terms of audience engagement and partnerships. Together with our partners and athletes, we look forward to building and enhancing the vibrant esports scene in Singapore and in the region”.
Strengthening the ecosystem through strategic partnerships
Shares Roy Kek, Chief Executive Officer (CEO) of EMERGE Esports “The esports scene has seen promising growth in the past years with high potential for existing and upcoming players. We are excited to work with one of the finest esports teams the industry has to offer and believe they are a natural fit for our agency. We admire and share their passion for gaming and would like this to be a part of a greater initiative of making gaming a mainstream lifestyle in Singapore and in the region”.
“Competitions have always been a cornerstone of the gaming industry. Although we started our journey with Kingsmen as our first competitive team, it has always been our vision to expand our ecosystem and to be able to support deserving talents. Having a team like BREN Esports onboard not only strengthens our organisation and talent pool but also allows us to represent the esports community on more global platforms.”
EMERGE Esports was launched in November last year and has over 70 esports athletes and personalities in their talent pool. BREN Esports would be the second competitive team to join hands with EMERGE Esports, after Kingsmen. EMERGE Esports’ collaborative ecosystem provides teams and talents a holistic support, that enables them to focus their efforts on training and preparation for upcoming events. Services include bridging teams and athletes with sponsors and event organisers as well as co-create content that enhances their image in the gaming community.
This is an official press release from Bren Esports.