Property Views

Shang Properties showcases luxury projects; sets eye on Cebu development

- October 07, 2023

In the realm of elegant spaces and luxury living, one brand comes to mind: Shang Properties Inc.

We want to introduce our properties to discerning Cebuanos considering the vibrant and continuously growing Cebu market.





The recent Cebu roadshow that the company hosted to showcase four of its high-end developments in Metro Manila is a testament to this truth and likewise delivered a strong message of Shang Properties’ readiness to expand its reach beyond the country’s capital.

The roadshow happened on a laid back Saturday at the Mactan Ballroom Foyer of Shangri-La Mactan Island Resort and Spa, the most appropriate venue for a gathering that celebrated comfortable living spaces.

In a statement, Shang Properties Executive Director Wolfgang Krueger said the Cebu roadshow shows the company’s commitment to provide exemplary living experiences and exquisite sense of space to more people in the country.

“We want to introduce our properties to discerning Cebuanos considering the vibrant and continuously growing Cebu market,” said Krueger.


From left, Shang Properties Senior Director for Group Sales Rose Morales, Shang Proerties Marketing Director Jayme Uy, Shang Properties Director for Visayas Operations Herbert Herrero and event host Miss Earth 2008 Karla Henry. PHOTO BY: DOMINIC YLAGAN.

Shang Properties made the roadshow an affair to remember with the presence of Senior Director for Group Sales Rose Morales, Marketing Director Jayme Uy, and Director for Visayas Operations Herbert Herrero.

The dynamic triumvirate presented the media with insightful sneak-peeks of Aurelia Residences (Bonifacio Global City, Taguig), Haraya Residences (Bridgetowne, Pasig), Shang Residences (Wack Wack, Mandaluyong), and Laya by Shang Properties (Pasig).

Tailored spaces

The social atmosphere was warm and welcoming with an event host like Miss Earth 2008 Karla Henry who steered a lively discussion on the four properties.

Aurelia Residences


Aurelia Residences. CONTRIBUTED PHOTO.

Live here and you will have the most coveted addresses in the Philippines. With one unit priced between P125 million to P250 million, Aurelia Residences exudes the art of elegance and the pinnacle of ultra luxury.

Morales said Aurelia Residences highlights bespoke and classic Italian elegance in its 285 units which are mostly composed of three-bedroom suites which offer an unobstructed view of the horizon.

The development is located near Forbes Park and Manila Golf and Country Club.

Shang Properties tapped Skidmore, Owings & Merrill as its conceptual architect and FM Architettura as its conceptual interior designer.

With Shang Properties’ track record of topnotch projects alongside its commitment to work with  two of the big names in interior design and architecture/urban planning in Italy and the USA, it is no wonder that Aurelia Residences was recognized as the Best Ultra Luxury Condo Development in Metro Manila and Best Condo Development in the Philippines in the 11th PropertyGuru Philippines Property Awards that was held on September 22, 2023.

Aurelia Residences is developed by Shang Robinsons Properties Inc., a joint venture between Shang Properties and Robinsons Land.

Haraya Residences

Shang Properties

Haraya Residences. CONTRIBUTED PHOTO.

Also developed by Shang Robinsons Properties Inc., Haraya Residences is a vertical gated village with lush private landscapes.

It was launched in February 2023 and is already 50-percent soldout.

Hayara Residences will have 558 units and is located within the Bridgetown Destination Estate, a mixed-use township.

The project is estimated to be completed by the fourth quarter of 2028 with P&T Group as the concept architect and Italy’s FM Architettura as its concept interior designer.

“Haraya means imagination and so this project is a call to reimagine possibilities. Each unit will have its own balcony. There’s greenery and articulated details because we only work with world-class artisans and designers,” said Morales.

Shang Residences

shang residences

Shang Residences. CONTRIBUTED PHOTO.

Those who are looking for peace and quiet in the middle of a bustling metropolis can find a sanctuary in Shang Residences.

Most of the units in this Mandaluyong project face the Wack Wack Golf Course. A unit here is not just a mere space; it can be a heritage home that a family can proudly call its own.

Residents will have their own nooks while enjoying the convenient location of being nestled between Greenhills and Ortigas.

Shang Residences bagged the Best High End Condo Development in Metro Manila in the recent PropertyGuru Philippines Property Awards.



Laya by Shang Properties. CONTRIBUTED PHOTO.

The Laya (freedom) project in Pasig has 1,288 units which are meant for young professionals who are starting out with their careers.

Located along Shaw Boulevard and situated near Ortigas Center, Laya was envisioned to be a haven of relaxation and socialization.

These residences can be designed and tailored  fit according to the owners’ tastes and lifestyle needs.

Property management

Shang Properties has an impressive list of developments which include residences, malls, offices, and hospitality projects.

Shang Properties

Shang Properties Senior Director for Group Sales Rose Morales. PHOTO BY: DOMINIC YLAGAN

Morales said these properties along with their existing impressive lineup of residences, malls, offices, and hospitality projects come together under a strong property management arm.

“One of our unique advantages is our property management company that takes care of our properties. That’s our unique differentiator. When you are in a Shang property, you can easily feel the brand. That’s what we put together whenever we offer a product,” said Morales.

Curated projects

No two Shang Properties projects are alike because they make sure that the features and amenities for each development are well curated.


Shang Proerties Marketing Director Jayme Uy. PHOTO BY: DOMINIC YLAGAN.

Marketing Director Jayme Uy said projects are designed to deliver only the best.

This is only one of the many reasons why Shang Properties is the leader in luxury development and the leading developer of exemplary life spaces.

“We take our time working on our projects. We do not claim to be the biggest developer but we turn out the finest and most premium developments here in the country,” said Uy.

Cebu development

During the press conference, the team announced that Shang Properties will mark its first foray outside of Metro Manila with a development along Governor Cuenco Avenue in Cebu City.

Herrero said the project is still in its “very early conceptual development.”

“When we develop properties, we look for a vibrant community where residents can live in an exemplary way and still have that sense of community. In developing this (Cebu project), we keep the Cebuano businessman in mind,” said Herrero.

Shang Properties is the leader in luxury development and the clear frontrunner in providing exemplary living spaces for those who seek flexibility and convenience of a comfortable lifestyle.

Live in spaces tailored fit for you. Know more about Shang Properties at its projects at



Exemplary Living: Shang Properties to showcase high-end developments at Cebu Roadshow

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