PH Franchise Association joins Cebu Business Month

By: PR June 15,2018 - 08:57 PM

THE Philippine Franchise Association (PFA) is set to stage “Franchise Negosyo Para sa Cebu 2018” in time for the Cebu Business Month (CBM).

The event, scheduled on June 18 to 20, is one of the highlights of the CBM Summit 2018, which is organized by the Cebu Chamber of Commerce and Industry, Inc. (CCCI).

According to PFA President Richard Sanz, the roadshow is part of PFA’s efforts to promote entrepreneurship through franchising in order to help create businesses and generate jobs in the regions. “We are confident that just as in our past franchise exhibits in Cebu, we will be opening opportunities for fellow Filipinos to realize their dream of becoming their own boss.”

Incidentally, PFA is set to hold Asia’s biggest franchise show, Franchise Asia Philippines 2018 this July with the theme, Be the Boss. “The main strength of franchising is that it has turned many individuals into entrepreneurs, even those not considered entrepreneurial. They can be retirees, former employees, fresh graduates, professionals, OFWs, housewives and many more. But through franchising, they have become their own bosses and have been able to open job opportunities in their respective communities. Franchising is the best way to be your own boss and we are bringing this across the country,” Sanz explained.

Franchise Negosyo Para sa Cebu 2018 activities include the “How to Franchise Your Business” and “How to Invest in the Right Franchise” seminars and a franchise exhibit.

To be held on June 18 at the Golden Prince Hotel and Suites, the “How to Franchise Your Business” seminar is designed to help entrepreneurs grow their business through franchising.

“We, in PFA, always say that the advantage of growing business through franchising is that you can grow your business using other people’s capital, time and network,” said Kenneth Lim, PFA Director for Cebu. “This way, you are able to grow your business faster and in more locations,” he added.

The franchise exhibit will be held at the Waterfront Hotel Cebu City on June 19 to 20. During the exhibit, seminars on How to Invest in the Right Franchise will also be featured to educate the public on wise franchise investment.

PFA has been conducting the said seminar in pursuit of its mission to promote franchising as a tool to create businesses and jobs. “Through this seminar, we have been able to encourage many Filipinos to become entrepreneurs through franchising. With franchising, you can open a business that has a higher chance of succeeding because it has a system that is based on the tried-and-tested business process of the franchisor. The trial-and-error phase usually associated with startups is eliminated or minimized,” noted Dr. Alan Escalona, PFA Chairman and CEO of Fruit Magic.

Franchise Negosyo Para sa Cebu will showcase a wide array of exhibitors from the food, retail, and service sectors.

“We are inviting would be franchisees — from OFWs, existing and aspiring entrepreneurs, business owners, fresh graduates, to housewives — who want to start a business or diversify their investment through franchising to join us,” said Sanz.

Franchise Negosyo para sa Cebu is organized in partnership with the Cebu Chamber of Commerce and Industry (CCCI), DTI-Region VII, DTI-Cebu and Negosyo Center-Cebu.

For more information, call PFA at (632) 687 0365 to 67, (0999) 8833732, (0917) 8320732 or e-mail at [email protected]

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