Sweet Little Things levels up through franchising
HOMEGROWN Sweet Little Things (SLT) Cafe is expanding its business through franchising.
“A lot of people have asked me before if we’re open to franchise,” said owner Sandra Lee. SLT was among the exhibitors during the 17th Cebu Franchise Expo.
Lee offers two franchise options: SLT Cafe and A La Mode.
While they are actively advertising both options, they are especially pushing the A La Mode brand as it is cheaper.
Under A La Mode, a single cart will need a capital of P280,000 while a kiosk will need a capital of P380,000.
Both the kiosk and cart options will sell only three of SLT’s products: brittle, brownie, and waffle.
The cafe is much more expensive, at P1.48 million capital requirement, but also offers food choices.
Lee said almost 40 people, mostly from Leyte and Samar, have expressed interest in the franchise. Lee said they still need to review their capacities.
“For the franchise, we will be looking at the capacity of the person to operate. Of course, you don’t want your brand to die because of franchising it out — you want it to expand,” she said.
Among her other considerations will be the person’s capital, as well as the desired location of the business.
SLT, which started as a business selling pre-ordered, home-baked cupcakes, quickly gained popularity over the last four years.
“Customers wanted it right away. They didn’t want to order and then wait for another day before getting their cupcakes. The store was used initially as a pick-up area of cupcakes,” she added.
Early in 2015, Lee decided to expand the store’s offerings and created SLT Cafe, which serves cafe-style food to customers, aside from the signature cupcakes.
Around December last year, Lee also decided to create the A La Mode, which is a take-out booth version of the store.
To date, there are six company-owned A La Mode booths scattered across Metro Cebu.
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